Get teenagers interested in ‘boring’ finance

How do you engage teenagers in an important, yet hardly interesting, subject? By giving them their own financial platform - Passi. A digital environment with special offers, opportunities and stories specifically written in a language appealing to teenagers. Another feature for Passi-members is the unique debit card they receive. QiONLY developed this strategy and concept in close co-operation with Marketing & Advertising studio Kingsday.